Home Cinematography Lessons Premium: Commercial Directing: From Concept to Creation

Premium: Commercial Directing: From Concept to Creation

written by Shane Hurlbut, ASC

Click to Buy Commercial Directing: From Concept to Creation – $29.99

If you are an Inner Circle member please contact [email protected] before purchasing for a special discount.

Contains the Director’s Treatment, Commercial Script, Production Schedule, Storyboards, Cheerios Spot, and the Cheerios BTS Spot.

You will learn:

  • How to write a Director’s treatment to land jobs
  • How to navigate agency and client politics
  • How to pitch your ideas so that you get them sold
  • How to prep your production schedule
  • How to work through casting decisions
  • How to communicate your vision to your Director of Photography
  • How to tailor storyboards that get the message and concepts across to all
  • How to build your schedule and prioritize your storyboards

Get inside the head of one of the most successful commercial directors today.  Xander™ takes you through his creative process in pre-production, from writing your treatment, to pitching your concept, making casting decisions, and creating storyboards.

You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make them your own.

(Part two goes into commercial execution.)

Click to Buy Commercial Directing: From Concept to Creation – $29.99

and then….

Sign Up for Shane’s Inner Circle for more content like this to enhance your filmmaking!

All videos were edited on HP Z840 workstations using HP Z24x DreamColor monitors.

Music via Musicbed.

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