Home Cinematography SIC Preview: On Set: Commercial Cinematography Series – Acura

SIC Preview: On Set: Commercial Cinematography Series – Acura

written by Shane Hurlbut, ASC

Music via Musicbed

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This lesson from Shane’s Inner Circle contains over 16 minutes of extensive video content and analysis – join now and never miss another article like this!

You will learn:

  • Tips for optimizing pre-production time
  • How to shape natural light to add depth
  • Why certain lenses are better for filming cars
  • Which lenses to use for car commercial cinematography

When you’re crunched for time shooting an Acura car commercial in downtown Los Angeles that  includes shooting hard mounts, hood mounts, russian arms, MōVI’s, tripod lockoffs and even drone shots… it all comes down to having a killer playbook.

This commercial cinematography series piece will take you through the whole shoot and how it went down. Learn how Shane Hurlbut, ASC prepared for this hectic 2 day shoot, how he communicated his vision with team members effectively, and how he was able to choose the best gear to compliment this piece perfectly. Become a better commercial cinematographer with the knowledge you’ll gain from this playbook!

All videos were shot on edited on HP Z840 workstations using HP Z24x DreamColor monitors.

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